Instant articles could be recognized with a lightning bolt icon on top right corner. There is option to monetize the articles by the publishers by selecting to publishing their own advertisements or let FB publish their selected ads.
Following Facebook, Google and Twitter too wanted to have their own version of Instant articles and hence partenered to have their own news tool. Apple too followed it and has it's own stand alone news app which is bundled with iOS9.
Articles clicked on search results open almost instantly. Here Google uses the cached version of the original web site contetn instead of hosting the content and hence different from Facebook and Apple. And the content is being kept open source
Valleyz
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